The new acquisition of the Microsoft Office, Yammer , one of the biggest players in CSR -corporate social networks - has just announced a partnership with Kanjoya , a company specializing in the analysis of feelings. The idea with this partnership is to provide, through the analysis of what a company's employees share their CSR (here, therefore, Yammer, and group discussions in the company).
Yammer to analyze the emotions of employees of a company?
For a large company, so you can imagine the usefulness of such a feature - called "Crane" in the tool Yammer - since it will be possible to "take the temperature" of troops after a particular ad or within a geographic division or entity specific.
Dashboard "Crane" will for example:
- to feel (among 80 listed as surprise, anger, ...) employees on a particular keyword
- a graph that visually illustrates the evolution of the "mood" of the company
- the list of the most important words in the discussions of the time
- or the list of most influential people internally, or cause the accession of most peers
Beyond this announcement - rather commercial in nature - it is interesting to note two things:
- the CSR have reached a certain maturity it is now possible to see, as is the case here, uses of technologies in specific functional purposes. This suggests, as we mentioned here , a great step forward in the market and especially beautiful days for different suppliers sector
- Yammer wants to become more of a platform , allowing publishers to develop their applications and distribute them - a more "social" with other Microsoft products ... editor - to an audience of users 'enterprise' . While developers complain now APIs (see also our excellent record of APIs and SaaS) proposed by Yammer ... it seems to corroborate that Yammer become a platform for future applications, like a Podio has strong push in this direction in recent months.
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