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Thursday 8 November 2012

Tracking cookies and what are they ?


A tracking cookie, also known as oneThird-party cookie is a small text file that is transferred to your computer by a web server, a computer that sends web pages, when you visit a website. The tracking cookie remains on your computer and can be accessed by the web server each time you click on a link on the website. Typically, it contains a unique identifier which companies advertising and marketing can link to anything you do on a website and then open your movements in a database.

ADVERTISING

Corporate advertising and marketing typically provide placement advertising for other websites to gather information from many sites they can build a picture of what websites you visit and what you do all visiting. Companies use this information to display advertisements that are specifically targeted to you according to your tastes and preferences.

PRIVATE LIFE

Tracking cookies can be used, quite innocent by websites who wants to know which web pages you look and in what order, so they can improve your browsing experience. They may, however, be used to track your browsing session and create a full user profile full, so the risk of abuse exists. Tracking cookies only collect information that your web browser talk to them they can gather information, sensitive or otherwise, moreover, but some computer users consider an invasion of privacy.

DISABLING COOKIES

Most web browsers provide the facility to disable or refuse cookies tracking, cookies or anywhere other than the website you are currently visiting. Websites often use cookies to store information about your activity and purchases, your journal details, preferences and the contents of your basket so rather than disable cookies altogether, you can disable specific tracking cookies. Some web browsers allow you to install small programs called "plug-ins" to enhance your privacy; These usually allow you to monitor the tracking cookies that otherwise can only be seen through the browser and removed on a regular basis.

PRIVATE BROWSING

Similarly, most web browsers provide the facility for navigation "private" to limit the impact of cookies. Private Browsing is called different names by different browsers-Internet Explorer 8 is called "InPrivate Browsing", while Google Chrome calls "Incognito."Private Browsing deletes all cookies, indiscriminately, when you close the browser.

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